Application Integration, Data Tracking
& Analysis Manager
SAND is seeking a highly skilled and experienced professional to join our team as a part-time Application Integration, Data Tracking & Analysis Manager. This role is crucial in understanding and improving our user engagement and driving data-informed decision-making across the platforms we use. Please carefully read the required skills below and apply only if you have at least 5 years of experience. This is a part-time position paid on an hourly basis. Compensation depends on experience.
Responsibilities:
Develop and implement data management policies and procedures to ensure data integrity, security, and access while maintaining compliance across the following platforms and technologies:
Google Analytics
- Analyze website traffic and user behavior
- Identify trends in events, article, video, and podcast engagement
- Track conversion rates for memberships, courses, and events
- Optimize Google Analytics setup and implementation
- Implement Google tags for cross-platform tracking
- Monitor and report on Google Search Console data
SEO
- Enhance SEO beyond default installations
- Evaluate and potentially implement YoastSEO Pro
- Develop and execute SEO strategies to improve organic reach
Thrivecart and Conversion Optimization
- Track and analyze user journey from website to Thrivecart
- Identify and address drop-off points in the purchase funnel
- Improve user experience from site navigation to final purchase
- Analyze and optimize donation-to-engagement conversion rates
Platform Integration
- Explore and implement new Zoom features relevant to our operations
- Create a comprehensive SAND Analytics Dashboard that consolidates data from all platforms
Email Marketing
- Develop strategies to increase engagement and conversions from our 600k+ email list
- Implement and test lead magnets (e.g., free gifts for joining the email list)
- Create and optimize a weekly newsletter featuring blog, video, and podcast content
Podcast Analytics
- Monitor listener engagement and growth
- Track conversion rates from podcast call-to-actions (CTAs)
- Implement GA integration for podcast-driven conversions
YouTube Strategy
- Analyze subscriber-to-view ratio and develop improvement strategies
- Propose and implement content strategies to increase engagement
- Explore opportunities for repurposing content (e.g., reposting old videos, creating clips)
Social Media Analytics
- Improve tracking and analysis of Facebook and Instagram performance
- Analyze conversion rates from social media platforms
- Develop data-driven social media strategies
Qualifications:
- 5+ years of proven experience in digital analytics, preferably in a similar role
- Strong proficiency in Google Analytics, SEO tools, app integration, and various marketing platforms
- Experience with email marketing and conversion rate optimization
- Familiarity with podcast and YouTube analytics
- Knowledge of social media analytics and strategy
- Strong data analysis and visualization skills
- Excellent problem-solving and communication abilities
- Mastery of Excel and Google Sheets
- Familiarity with Quickbooks online is a plus
Desired Skills:
- Experience with Thrivecart or similar e-commerce platforms
- Knowledge of API integrations and data synchronization across platforms
- Familiarity with dashboard creation tools
Additional Experience:
- Data Privacy and Compliance: Ensuring data collection and usage comply with relevant laws (e.g., GDPR, CCPA)
- A/B Testing: Experience with A/B testing methodologies and tools
- Marketing Attribution Modeling: Knowledge of multi-touch attribution models
- Machine Learning/AI: Familiarity with ML/AI applications in marketing analytics
- Data Visualization: Proficiency with tools like Tableau or PowerBI
- Tag Management: Experience with tag management systems (e.g., Google Tag Manager)
- Customer Data Platform (CDP): Knowledge of CDPs for unifying customer data
- Conversion Rate Optimization (CRO): Emphasis on CRO as a key responsibility
- Content Performance Analysis: Expertise in analyzing performance across different content types
- Funnel Analysis: Strong skills in identifying and optimizing conversion pathways
To apply please send us a letter with your resume and links to: [email protected]